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How to Write Courses That Hook Learners

As an instructional designer, you might have encountered the situation in which learners sometimes don’t finish your courses. It’s an unpleasant feeling, especially when you’re sure that the course is really good. But why does it happen? The reason might lie in the title of the course.

Believe it or not, the title makes a difference. It’s the first thing a learner evaluates when they see your course. And at that very moment, they decide whether the topic is relevant to their needs.

So, to grab their attention at first sight, write a title that addresses learners’ pain points and provides a solution that will resolve them. To discover what those pain points are, you can read forums and talk to people, or just try to put yourself in their position. For example, can you imagine yourself sipping a cup of coffee and thinking about warehouse safety? I can’t. But I might worry about getting injured while working and I’d be glad to know how to prevent it. So, an effective title would address my concern.

Here are 2 more tips that might make your course more engaging:

  • Ensure that the title makes learners feel smart and successful. This will help you motivate them to take your course.

  • Provide comprehensible examples. Let’s say you tell learners that career growth depends on how good they are at what they do. It’s a simple idea, yet it won’t stimulate any behavioral change. But what if we get more specific? Being good at work means not being late, completing tasks on due time, not being afraid to take responsibility, etc. Now, a learner understands what they need to keep in mind and work on.

Try using these tips to make your courses more engaging and then share the result. Learn more about eLearning writing techniques in our video.

If you have any other tips for creating courses that hook learners, feel free to share them in the comment section!

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  • Such great points. I always thought I was alone in encouraging people to make their lesson titles enticing, haha. Glad to see that’s not the case! Thanks for the share. 👌🏼



    PS: Follow along as I share weekly tips on digital course creation, just reply or send me a message with "I'm in".

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